Measurement may be thought of in two distinct ways: external indicators of performance and internal indicators of success. Ideally, both are incorporated.
Examples of external measures include:
– achievement of coaching goals established at the outset of the coaching relationshipx
– increased income/revenue
– obtaining a promotion
– performance feedback that is obtained from a sample of the individual’s constituents (e.g., direct reports, colleagues, customers, boss, the manager him/herself)
– personal and/or business performance data (e.g., productivity, efficiency measures)
The external measures selected should be things the individual is already measuring and has some ability to directly influence.
Examples of internal measures include:
– self-scoring
– self-validating assessments that can be administered initially and at regular intervals in the coaching process
– changes in the individual’s self-awareness and awareness of others
– shifts in thinking that create more effective actions
– shifts in one’s emotional state that inspire confidence
Professional coaching brings many benefits: fresh perspectives on personal challenges, enhanced decision-making skills, greater interpersonal effectiveness, and increased confidence. And, the list does not end there. Those who undertake coaching also can expect appreciable improvement in productivity, satisfaction with life and work, and the attainment of relevant goals.
Increased Productivity
Professional coaching maximizes potential and, therefore, unlocks latent sources of productivity:
- Improved work performance – 70%
- Improved business management – 61%
- Improved time management – 57%
- Improved team effectiveness – 51%
Positive People
Building the self-confidence of employees to face challenges is critical in meeting organizational demands:
- Improved self-confidence – 80%
- Improved relationships – 73%
- Improved communication skills – 72%
- Improved life/work balance – 67%
Return on Investment
Coaching generates learning and clarity for forward action with a commitment to measurable outcomes. The vast majority of companies (86%) say they at least made their investment back.
More information on benefits of coaching can be found in the ICF Research Portal, including case studies and industry reports.
Source: ICF Global Coaching Client Study was commissioned by the ICF but conducted independently by PricewaterhouseCoopers
